Who then represents we the people, and why should we buy what you are offering? Will we buy just because you are a globally known brand. (In today’s world it normally means you have large overheads, complex processes which hamper reactions to market change, low team morale due to retrenchments, and management who have never experienced a day in my life.)
Isn’t it time to move beyond all that and build your proposition on what we really want? Of speaking to us in a language we understand and in the space where we live.