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What is your red thread?

Every campaign that is successful is faithful to its red thread. This is the life blood which runs through its veins. The spinal chord on which the different stages of development hang off. A tentpole to the umbrella of its creativity which plays out across the...

Want to change the brief to your life – campaign?

When you want to change the campaign,  you need to revise the brief first.   Unless you change the script, you can’t change the results.  Yet, it is no simple thing to rebrand and relaunch. A positioning cannot be changed overnight, and if you are going to...

Can you cut through this 360 social-media-connected life?

Friday night, and I was out with ze husband and a friend who is also a passionate foodie (aka chef for the purposes for this post.) While I had spent most of the evening chained to my work desk —fuelled I might add by the prosecco fizzing next to my laptop screen,...

It is your choice!

The life that we have been taught to think of as normal—of doing the job, playing your part in the bigger scheme of things, one of the layers of the hierarchy of the food chain, a cog in the the wheel of the cycle which turns the world—and getting compensated in...

Avoiding the USP trap

From who’s point of view is the USP formulated anyway? From the POV of you the marketer, who is compelled to communicate in your preferred style? Of the sales team which is under pressure to meet their targets? Of the corporation which must recoup its R&D...
Laxmi Hariharan - Exhale

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Get your FREE copy of Exhale, a standalone story in the Many Lives epic paranormal romance series by NYT bestselling author LAXMI Hariharan.

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Laxmi Hariharan - Exhale

Claim Your Free Book

Get your FREE copy of Exhale, a standalone story in the Many Lives epic paranormal romance series by NYT bestselling author LAXMI Hariharan.

Check your email and verify your email address now to get your free copy of Exhale from Laxmi Hariharan!

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