Blog | Laxmi Hariharan | Page 33
June 4, 2013

Is Game of Thrones – The Red Wedding episode, the real thing?

How was it that just one single episode of Game of Thrones uniformly spawned the same reaction–shock and horror–the world over? Tweet after tweet, the same sentiment, not to mention YouTubeclips of viewers recoiling from the TV screen. (If you thought the days of watching TV as a family were over, think […]
May 25, 2013

Is Kindle Worlds a pure content marketing move?

Fan fiction by any other name still reads wonderfully fresh. Fanfic as it is called refers to stories produced by fans based on existing plot lines and characters, often taking pre-existing story worlds in new directions. The grey area has always been the rights-holders point of view — people using characters […]
May 18, 2013

What is your red thread?

Every campaign that is successful is faithful to its red thread. This is the life blood which runs through its veins. The spinal chord on which the different stages of development hang off. A tentpole to the umbrella of its creativity which plays out across the different media. Today I […]
May 10, 2013

Want to change the brief to your life – campaign?

When you want to change the campaign,  you need to revise the brief first.   Unless you change the script, you can’t change the results.  Yet, it is no simple thing to rebrand and relaunch. A positioning cannot be changed overnight, and if you are going to lightswitch…. well then […]
May 5, 2013

Can you cut through this 360 social-media-connected life?

Friday night, and I was out with ze husband and a friend who is also a passionate foodie (aka chef for the purposes for this post.) While I had spent most of the evening chained to my work desk —fuelled I might add by the prosecco fizzing next to my laptop screen, spraying […]