Blog | Laxmi Hariharan | Page 34
May 25, 2013

Is Kindle Worlds a pure content marketing move?

Fan fiction by any other name still reads wonderfully fresh. Fanfic as it is called refers to stories produced by fans based on existing plot lines and characters, often taking pre-existing story worlds in new directions. The grey area has always been the rights-holders point of view — people using characters […]
May 18, 2013

What is your red thread?

Every campaign that is successful is faithful to its red thread. This is the life blood which runs through its veins. The spinal chord on which the different stages of development hang off. A tentpole to the umbrella of its creativity which plays out across the different media. Today I […]
May 10, 2013

Want to change the brief to your life – campaign?

When you want to change the campaign,  you need to revise the brief first.   Unless you change the script, you can’t change the results.  Yet, it is no simple thing to rebrand and relaunch. A positioning cannot be changed overnight, and if you are going to lightswitch…. well then […]
May 5, 2013

Can you cut through this 360 social-media-connected life?

Friday night, and I was out with ze husband and a friend who is also a passionate foodie (aka chef for the purposes for this post.) While I had spent most of the evening chained to my work desk —fuelled I might add by the prosecco fizzing next to my laptop screen, spraying […]
April 27, 2013

It is your choice!

The life that we have been taught to think of as normal—of doing the job, playing your part in the bigger scheme of things, one of the layers of the hierarchy of the food chain, a cog in the the wheel of the cycle which turns the world—and getting compensated […]