Blog | Laxmi Hariharan | Page 34
May 18, 2013

What is your red thread?

Every campaign that is successful is faithful to its red thread. This is the life blood which runs through its veins. The spinal chord on which the different stages of development hang off. A tentpole to the umbrella of its creativity which plays out across the different media. Today I […]
May 10, 2013

Want to change the brief to your life – campaign?

When you want to change the campaign,  you need to revise the brief first.   Unless you change the script, you can’t change the results.  Yet, it is no simple thing to rebrand and relaunch. A positioning cannot be changed overnight, and if you are going to lightswitch…. well then […]
May 5, 2013

Can you cut through this 360 social-media-connected life?

Friday night, and I was out with ze husband and a friend who is also a passionate foodie (aka chef for the purposes for this post.) While I had spent most of the evening chained to my work desk —fuelled I might add by the prosecco fizzing next to my laptop screen, spraying […]
April 27, 2013

It is your choice!

The life that we have been taught to think of as normal—of doing the job, playing your part in the bigger scheme of things, one of the layers of the hierarchy of the food chain, a cog in the the wheel of the cycle which turns the world—and getting compensated […]
April 20, 2013

Avoiding the USP trap

From who’s point of view is the USP formulated anyway? From the POV of you the marketer, who is compelled to communicate in your preferred style? Of the sales team which is under pressure to meet their targets? Of the corporation which must recoup its R&D billions?Who then represents we the […]