Goddesses – but not of their destiny | Laxmi Hariharan

Goddesses – but not of their destiny

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Goddesses – but not of their destiny

This campaign by India based, anti-sex trafficking NGO Save Our Sisters, caught my eye. In a country which makes global headlines for revering women as goddesses, and also for brutalizing them –the pictures curiously fit– reflecting the extremes that make this a country of maximum paradoxes.  NOTE: No women were hurt in the making of these ads. Its make-up. It gets it’s point across. Effective, shocking, exotic, even erotic. Daring to mar the sanctity of that which is revered and worshipped. Showing the beast that lurks just under the surface in all of us. Stirred to life by beauty being – what it is – symbolizing everything that is clean, pure, sacred. Coming together in one place. Bound to win awards for ad agency Taproot.


Durga – the invincible goddess

Saraswati – the Goddess of Wisdom & Learning



My namesake – Goddess Lakshmi, the goddess of fortune and wealth. Not very fortunate here.


It’s outright shocking so does cut through and catch your eye. Definitely will evoke protests in India by various groups since it desecrates that which is held holy by religion. But effective. Do you agree? 

5 Comments

  1. Abhra Pal says:

    I think this is a very effective and meaningful attempt. The fanatics who will probably rise to it, needs to take a moment back and think and see how they can actually do some good by directing their power towards social reform and creating awareness.

  2. Peter Vas says:

    I support this brilliant campaign. Here is something I reflected on in verse. I have voiced the same concerns of the campaign in my poem. The narrator’s duplicitous attitude is clear.

    While he is busy deifying his goddess, fawning over her with false affections, she has in turn demonized him by manifesting herself as his personal abused victim.

    http://petervas.com/2013/09/07/sharada/

  3. Partha says:

    This campaign is no doubt very innovative and unique. But this gives only one side of the story. In India equal number of men are also victims of domestic violence but that never comes in news as our laws recognise only violence against women. So this campaign only projects one side of the story that is most popular as no one shows the other side of the story. FOr a man, claiming that he was suffering from domestic violence is a shame. hence, we never get to hear those cases. Also when there is no section for a man to give him justice specially when a woman is the criminal, justice is denied for him.

  4. Partha says:

    This campaign is no doubt very innovative and unique. But this gives only one side of the story. In India equal number of men are also victims of domestic violence but that never comes in news as our laws recognise only violence against women. So this campaign only projects one side of the story that is most popular as no one shows the other side of the story. FOr a man, claiming that he was suffering from domestic violence is a shame. hence, we never get to hear those cases. Also when there is no section for a man to give him justice specially when a woman is the criminal, justice is denied for him.

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